Dr. Tanaya Narendra, known as Dr. Cuterus, runs one of India’s most followed health education accounts on Instagram. Over 2 million followers. Daily posts. A comment section that never stops.
The volume of incoming messages that comes with that kind of audience is genuinely unmanageable without a system. Patient queries, collaboration requests, consultation enquiries, event invitations, fan messages, spam. All arriving in the same inbox, at all hours, with no way to prioritise without reading every single one.
Her team was spending hours a day just trying to keep up. The messages that actually needed a response were buried. The ones that could be answered automatically were taking the same amount of time as the ones that couldn’t.
What We Built
We built a fully automated instagram messaging system trained on Dr. Cuterus’s existing content library. The system reads every incoming message, identifies what kind of message it is, and acts accordingly.
Patient questions that she has already answered publicly in her videos or posts get an automatic reply that surfaces the relevant content. New followers who send a message get a personalised response that reflects her voice. Collaboration and business enquiries get flagged and routed to the right person on her team.
Hate comments and spam are detected and removed automatically. Nothing that doesn’t need a human gets to a human. Everything that does gets there faster because the noise has already been cleared.
The send automatic message to new instagram followers flow alone handles a volume that would otherwise require a dedicated hire. The instagram auto dm new followers system runs overnight, on weekends, during shoots, and during live events. It does not take days off.
What Didn’t Change
Dr. Cuterus’s voice. The automated instagram messages don’t sound like a bot because they’re not built on a generic template. They’re built on her actual words, her explanations, her way of framing medical information for a non-medical audience.
The system surfaces her. It doesn’t replace her.
If you’re at a scale where the volume of engagement is becoming a problem, that’s the point to set this up, not after it has already cost you. We explain the timing in detail in why growing accounts set up instagram automation before they need it.
Talk to us on WhatsApp to see what we’d build for your account.